Kean student photo at event.

The Cougars Byte is now under the Kean University Office of Communications & Marketing Student Life Media Team. Promotions include an online newsletter and social media posts covering Kean events and student life.

What is Cougar’s Byte

Why Rebrand?

Kean University’s Division of Student Affairs newsletter, the Cougar’s Byte, is rebuilding its staff post-COVID under the direction of the newly formed Office of Communications & Marketing. As a part of the Student Affairs Media Team, the new design approach is to have a more significant impact on students with an increased integration of social media and video with content on the website.

Cougar's Byte old branding.
SWOT analysis of Cougar's Byte.
Visual mood board of Cougar's Byte.

Attributes

Community 

Modern

Educational

Informative

Entertaining

Kean University students at university event.
Kean University faculty at university event.
Kean University faculty at university event.
Kean University Cougar, Keanu at university event.

Values

Reflective of Students

Involvement Informative for All

Promoting the University & the Community

Kean University students at university event.

Target

Prospective Students

College Students

Faculty & Students

Kean University Alumni

Kean Community

Cougar's Byte re-branding board.
Cougar's Byte social media, instagram, and TikTok feed.
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