I'm Amanda Sweeney, an art director designing brand experiences, from the campaign to the day itself.

I lead design across a group of related brands, which means I'm often working a project end to end: the strategy, the identity, the content that builds anticipation, then the production and the on-the-ground problem solving once people actually show up, and the social recap afterwards. Working that way has taught me that intentionality runs through all of it, from the larger story down to the small details, and that's what draws people in, holds them through the experience, and stays with them once it's over.

I'm drawn to work that sits close to real conversations about culture, community, and connection, and to the moments where a brand stops talking at people and gives them something to be part of.