NY JETS EXPERIENCE

Selected to participate in an interdisciplinary, experiential course that studies how the New York Jets football team can increase fandom and secure sponsorships in the United Kingdom. Provided art direction and design in brand identity, promotional graphics, and presentation design.

Deliverables

Art Direction, Design Research, Graphic Design, Deck Design

Boy wearing NY Jets jersey ready to throw a football.

Concept

Inspired by one of our group member’s experience, the NBA Dribble Fit program, we created the NY Jets Flight Combine. The concept is to host a competition where young UK athletes based in London and Birmingham are guided through a series of American football Combine challenges. The sponsors include two partners, Prime Hydration and Nike, to assist with marketing the NY Jets and the event in the UK.

Description of an event the NY Jets would host in the UK..
with children and playing football.
London population breakdown.
Birmingham population breakdown.
NBA Dribble Fit program explained.
Prime bottle and NY Jets marketing collaboration.
KSI youtube promo video for NY Jets flight combine.
Social media post of the NY Jets combine promotion.
Social media post of the NY Jets combine promotion.
Virtual engagement of the NY Jets flight combine promotion.
Virtual engagement of the NY Jets flight combine promotion.
Virtual face time call with NY Jets player the NY Jets for the flight combine promotion.
Virtual engagement of the NY Jets flight combine promotion.
Financial revenue for NY Jets Flight Combine.
Financial revenue for NY Jets Flight Combine.
Financial profit for NY Jets Flight Combine.
NY Jets Flight Combine SMART analysis.
NY Jets Flight Combine.
NY Jets Flight Combine team photo.
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