On June 24, 2022, in Dobbs v Jackson, a 5-4 vote case, the court found no constitutional right to abortion and overruled Roe v. Wade (1973) and Planned Parenthood of Southeastern Pa. v. Casey (1992).

Timeline of abortion access from the 1950's to present.

Timeline of Abortion Access

Why Do Women Get an Abortion?

40% 

unable to provide support financially

31% 

felt like they were not at the right stage

36% 

their partner was the reason

survey

  Survey out of 37 college students

100% Yes

Do you think education needs to be accessible at doctor offices and schools?

Expert Interview

Healthcare worker wearing scrubs.

No one looks at the medical research that shows the gestation that abortion occurs, how often it happens, that it is not a reason for birth control, that it is not an easy decision, and that there is no focus on the mother.

-Gianna Ciello, Registered Nurse, Morristown Hospital

Problem

How can we educate men and women on getting safe abortion?

Insights

Women looking concerned with resources about about the climate of abortion.
Women looking at laptop for resources about about the climate of abortion.
Doctor talking to patient to explain about health benefits.

Solution

Provide credible resources and guidance.

Pink Light, an organization that aims to normalize the political conversation of abortion, was created to educate the public with credible resources and guidance. Pink Light promises to be an unbiased and safe place to find information and resources about safe abortions or starting a family.

What is Pink Light?

Pre-pubescent and child-bearing women, parents and guardians, and male partners interested in reproductive care and safe abortions.

Audience

Attributes

Trustworthy, Resourceful, Knowledgeable, Integrity, Supportive, Educational

Women reproductive rights mood board.
Pink Light brand board and style guide.
Pink Light instagram social media feed.
Pink Light instagram social media posts.
Young girl on the phone.

Pink Light App Experience

Pink Light app screen. Phone mock up.

Legislation

Medical Information

Message Board

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